Product Implementation and Go-to-Market Strategy Leadership
Situation and Business Need
A national health insurance company maintains a portfolio of products which is regularly evaluated to ensure the portfolio is competitive and either aligning to or advancing industry trends. To accomplish this, 3-5 new or substantially enhanced products are brought to market annually. The team responsible for the planning and implementation of these products – specifically addressing Pricing, Reporting, Analysis, Communications, and Training related to each product – required support in augmenting the size of the team while simultaneously implementing enhanced delivery capabilities and increasing the business competency of the Product team.