Digital Experience & Platform Implementation

Client Situation

The client is a global retailer of athletic apparel consisting of ten distinct brands, over 3,000 stores across dozens of countries, plus mobile and online shopping experiences.

The client was undergoing a large-scale digital transformation initiative, driven by the desire to create a frictionless and consistent customer experience across all channels and brands.  One major piece of the initiative required a complete revamp of the technical architecture to enable a rich customer experience that could support all ten of the client’s brands and help build/scale a team that could provide long term feature enhancement and operations of the new platform.