Have Your Data and Query It Too!

“Have your cake and eat it too.” How would it make sense to have cake and not be able to eat it? And yet, we have, for decades, had similar experiences with enterprise data warehouses. We have our data; we want to query it too!

Organizations spend so much time, effort, and resources building a single source of truth. Millions of dollars are spent on hardware and software and then there is the cleansing, collating, aggregating, and applying business rules to data. When it comes time to query… we pull data out of enterprise data warehouse and put it into data marts. There simply is never enough power to service everybody who wants to query the data.

With the Snowflake Data Cloud, companies of all sizes can store their data in one place – and every department, every team, every individual can query that data. No more need for the time, expense, effort, and delay to move data out of an enterprise data warehouse and into data marts.

The advance of the ‘data lake’ promised to be the place where all enterprise data could be stored. Structured, semi-structured, and unstructured data could be stored together, cost effectively. And yet, as so many soon found out – data ended up needing to be moved out to achieve the query performance desired. More data marts, more cost, and more time delay to get to business insight.

Snowflake solved this problem by separating data storage from compute. Departments and teams can have their own virtual warehouse, a separate query compute engine that can be sized appropriately for each use case. These query engines do not interfere with each other.  Your data science team can run massive and complex queries without impacting accounting team’s dashboards.

Snowflake does this having designed for the cloud from the ground up. A massively parallel processing database, Snowflake is designed to use the cloud infrastructure and services of AWS, quickly followed by Azure and GCP. Organizations get all the scalability promised by “Hadoop based Big Data” in an easy to use, ANSI Standard SQL data warehouse, that delivers the 5 V’s of big data (Volume, Value, Variety, Velocity and Veracity). Not to mention all of these benefits come with industry leading cost and value propositions.

Speaking of Variety… Snowflake has broken out of the “data warehouse” box and has become ‘The Data Cloud’. All your data types: structured, semi-structured and now, unstructured.  All your workloads: Data Warehouse, Data Engineering, Data Science, Data Lake, Data Applications, and Data Marketplace. You have the scalability in data volume and in query compute engines across all types of data and use cases.

With the Snowflake Data Cloud, you truly can have all your data and query it too. Extracting business value for all departments and all employees along the way.


Want to learn more about the Snowflake Data Cloud? 

Strive Consulting is a business and technology consulting firm, and proud partner of Snowflake, having direct experience helping our clients understand and monopolize the benefits the Snowflake Data Platform presents. Our team of experts can work hand-in-hand with you to determine if leveraging Snowflake is right for your organization. Check out Strive’s additional Snowflake thought leadership HERE.

About Snowflake

Snowflake delivers the Data Cloud – a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Join the Data Cloud at SNOWFLAKE.COM.

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