Navigating the Storm When You’re Drowning in Data

The rise in demand for accurate, verifiable, and up-to-the-second data, has put a massive amount of pressure on companies’ existing data warehouse architecture. Many companies are struggling with large sets of data, what to do with it, and how to make sense of it all. These companies built out a large, robust data lake, but now they don’t know what to do with it, with large data sets being too overwhelming for IT teams to handle. One could even say, they’re drowning in data!

Luckily, our team here at Strive, while partnering with Snowflake, the data cloud platform, is capable of being your port in the storm. Bringing a much-needed life preserver to organizations through our expertise to help right-size data elements and simplify data challenges. Interested? Let’s walk through a recent example of doing just that.

This year, a Client partnered with Strive to help assess their current data warehouse initiative. Our Client had multiple source systems (15+) with desires to have a single source of truth for reporting. Drowning in manual, highly cumbersome tasks, and long hours for their employees, the Client needed a more efficient process regarding data extraction, transformation, loading, and sharing.

Enter Strive.

Our approach was simple – assist with the building of a strategic vision of future business processes, while implementing a proactive, rather than reactive, approach to technology adoption. Strive introduced the Client to our trusted partner Snowflake as the data platform. Snowflake enables data storage, processing, and analytic solutions that are faster, easier to use, and far more flexible than traditional offerings. Additionally, the sharing functionality makes it easy for organizations to quickly share governed and secure data in real time. 

Knowing that executives and senior leadership wanted “better” reporting accuracy, but development staff wanted a more efficient way to accomplish these tasks, Strive had their work cut out for them. Our Data & Analytics team turned to the implementation of Strive’s proprietary ELT Accelerator to help build a dedicated reporting environment using Snowflake. We analyzed the Client’s current processes, conducted technical interview meetings, and identified opportunities to achieve the desired future state and enable a modern data integration platform capable of high-volume data transfer.

Using the ELT Accelerator, Strive was able to:

  • Set up an Azure Database for ETL Accelerator source tables and stored procedures
  • Customize Azure Data Factory Settings to support new environments
  • Create Scheduled pipeline for recurring data extraction to the Snowflake data lake

The Extract, Load, and Transform (ELT) process leverages built-in distributed query processing capabilities and eliminated resources needed for data transformation prior to loading, saving the Client headache and unnecessary spending on compute resources. Once our team fully implemented our ELT tool, we were able to help our Client load millions of rows of data, drive additional insights, and ultimately, enable the business to make better decisions.

So again, we ask you – is your organization drowning in data? By partnering with our team of trusted advisors, Strive can help you navigate the rough waters of any large data lake and calm the storm.

Interested in Strive’s ELT Accelerator?

Strive Consulting is a business and technology consulting firm, and proud partner of Snowflake, having direct experience helping our clients understand and monopolize the benefits the Snowflake Data Platform presents. Our team of experts can work hand-in-hand with you to determine if leveraging Snowflake is right for your organization. Check out Strive’s additional Snowflake thought leadership here.

About Snowflake

Snowflake delivers the Data Cloud – a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Join the Data Cloud at Snowflake.com.

Know, Secure, and Control your data with Strive Consulting

“Worldwide, people are already generating 2.5 quintillion bytes of data each day.” – Forbes

From local businesses to large enterprises, data is being produced at an explosive rate. Generating and capturing the information is easy; leveraging the data for business benefit is the struggle.

We find that our clients grapple with keeping flexible data policies, understanding their enterprise data, and keeping their data secure. Strive helps our clients overcome these data struggles by designing a data governance solution based on the three big tenets: knowing your data, securing your data, and controlling your data.

Know the Data

Data Governance sets the framework that will allow businesses to leverage data to meet any informational needs. The data standards and rules that are established create a baseline of understanding of the organizational data, so you can understand how important it is to have data that is clean, concise, and coherent. Knowing your data will help organizations drive business decisions and in turn, uncover valuable insights.

User confidence in enterprise data is what establishes data-driven organizations and Strive helps our clients to understand and trust their enterprise data. We look to improve overall data quality and build out robust datasets using standards, rules, and metadata tags. Strive analyzes data that is generated in disparate systems and finds logical connections to link it together, while in tandem, working to review any data partners or third-party data sources to apply effectively. The results of Strive’s involvement? Efficient data sets that users can access, understand, and leverage.

Secure the Data

Securing access to PII data is a common concern that all organizations share. Don’t worry, you’re in luck! Strive partners with businesses to ensure that regulatory guidelines are followed and cybersecurity best practices are put in place. Our goal? To simplify security management, allowing access to sensitive datasets based on role or responsibility. We facilitate security management by implementing systematic solutions, such as dynamic masking of sensitive data and applying policy-based controls.

Control the Data

The best organizations evolve every few years, influenced by a number of different causes. As they evolve, their data needs will continue to grow and change. New business needs will require supporting metrics that may be derived from new or existing source systems. Strive seeks to promote innovation and access to the data, while allowing our clients to control their data through flexible governance and security policies. We implement security-based best practices through end-to-end encryption, auditing, recovery, and network security. We impart security best practices through the use of role-based access controls, strong authentication, and user management.

Don’t just take our word for it

Our client, one of the nation’s largest independent insurance brokerage firms, was looking to leverage business intelligence reporting to supplement strategy and decision-making. The client was hindered by a lack of data quality and siloed organizational data sets. Enter Strive. Teaming up with our channel partner Snowflake, we implemented a Snowflake data cloud and data governance structure allowing the client to use their data to improve the business reporting. Focusing on the tenets of knowing your data, securing your data and controlling your data allowed for a simple yet effective data governance structure to be put in place. Using Snowflake’s Data Cloud and its broad ecosystem, provides the perfect foundation for improved data governance.

So, what have we learned?

In a world inundated with data, governance streamlines and facilitates the use of data for business benefit. Simple data governance does not hinder the use of data, but can instead drive innovation and growth. Strive’s methodology allows organizations to quickly implement effective data governance structures that help our clients take full advantage of their data.

Want to Learn More? Stop by and say hello!

Strive Consulting is a business and technology consulting firm, and proud partner of Snowflake. Our team of experts can work hand-in-hand with you to dissect and navigate your data governance needs. We’re committed to being dedicated partners to all of our clients across industries technology partners, and companies of all sizes. Check out some of our case studies to hear real client examples with a data governance example located here.

About Snowflake

Snowflake delivers the Data Cloud – a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Join the Data Cloud… Snowflake.com.

Creating a Custom Solution Using the Snowflake Data Cloud Platform

The word ‘Snowflake’ has been generating quite a buzz recently due to the cloud-based data platforms recent IPO. While garnering the much-deserved positive attention, Snowflake has climbed to top-of-mind for most data professionals and organizations in the Data & Analytics space. However, as many people in the business world know, the relationship between IT data professionals (e.g., Developers, Engineers, etc.) and business leaders has always been a fragile one at best. There has always been a need to walk a fine line between budgets, timelines, and results.

Within this piece, we’ll walk through an example of how Strive leveraged Snowflake and the data migration company, Fivetran, to build out a custom solution to help enable data-driven decision making for one of our Clients internal Marketing departments.

What Snowflake has perfected is the ability for business users to easily generate insights from large datasets, without the cost to employ a dedicated data team to maintain a modern data platform. Another area that Snowflake has done well, is identifying technology partners who help companies move data into the Snowflake Data Cloud Platform with little to no custom development. One of those partners, Fivetran, is a company that specializes in migrating data from 3rd party applications into a highly organized data model in a short period of time. Fivetran has 100+ connectors that provide data integration in minutes, not days. These pre-built connectors allow customers to ingest data from many popular API and application end points, such as Google Analytics, Mail Chimp, and Facebook Ads.

“Most executives are lukewarm as to whether they have a single view of their customer aggregated from all of their systems and applications data.” – Forbes

A recent shared experience between Strive, the Snowflake Data Cloud Platform, and Fivetran is a great example of how all parties working together can bring immense business value to organizations. The Strive use case involved the Marketing department of one of our clients who needed help in tracking customer acquisition cost from multiple marketing channels and enabling a single view of their customer.

Our client’s Marketing department was struggling to make decisions on campaign spend, with little to no feedback for each individual campaign. Relying on gut feeling, and previous experience, was yielding minimal success. After each campaign was complete, Marketing analysts were manually compiling multiple spreadsheet extracts to identify which campaigns were generating the best return on investment when it came to driving new sales. As you can imagine, this manual process was extremely time consuming and took days to gather any type of meaningful insight into campaign performance. The Marketing team wanted to ensure that their budget was spent effectively, and quickly pivot away from poorly performing campaigns, but the length of time needed to gain insight from their manual data analysis was simply too long

Once engaged, Strive used a multi-phased approach when gathering the different data sources before creating a more traditional data mart. Using a combination of Snowflake and Fivetran, we were able to quickly ingest data from multiple data sources using the pre-built connectors and pre-defined data models. These pre-defined data models allowed the Marketing analysts to quickly start reviewing raw data and garner instant insights for on-going campaigns, in real-time. By removing the need to manually download spreadsheets from multiple data sources, the client could quickly focus on finding important data points and make better decisions.

In parallel, Strive was able to help the client’s CMO to identify important KPI’s and calculations to help with benchmarking and defining the attributes of a successful campaign. This benefited them tremendously and increased their ROI on Marketing spend by 36%.

The combination of Snowflake’s flexible and highly performant environment and Fivetran’s pre-built connectors allowed Strive to best serve our client and deliver a new data model that helped tie new sales to specific campaigns. Creating a custom technology solution to drive better business outcomes enabled their Marketing department to, for the first time, track customers from acquisition to product purchase.

Looking for more information? Let’s Talk!  

Strive Consulting is a business and technology consulting firm, and proud partner of Snowflake. Our team of experts can work hand-in-hand with you to determine if leveraging the Snowflake Data Cloud Platform is right for your organization.

About Snowflake

Snowflake delivers the Data Cloud – a global network where thousands of organizations mobilize data with near-unlimited scale, concurrency, and performance. Inside the Data Cloud, organizations unite their siloed data, easily discover and securely share governed data, and execute diverse analytic workloads. Join the Data Cloud. Snowflake.com.

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